SEO stands for “search engine optimization.” It is the process of getting traffic from search results on search engines. SEO involves making specific changes to your website design and content that will make your website attract more attention from a search engine.
Creating keyword-rich content and producing content regularly is a major factor in SEO. Optimizing images for best quality while reducing file size also plays a role. The things you don't see in your coding including ALT tags, title tags, and site-maps. Google utilizes all of this information to best target traffic to your website by people looking for what you offer.
Ensuring your website loads quickly and works efficiency is another key factor in SEO optimisation.
User experience describes how your visitors interact with your website and what impression they are left with. User experience includes Ease of Navigation, legible text, rich content, and brand identity.
Google places is a web mapping service developed by Google. It allows your business to appear alongside its competitors on Google Maps when a visitor searches for your website. This allows visitors to see your physical location when searching your website on maps.
Google Analytics is a service that generates detailed statistics about a website’s traffic, visitor’s keywords, number of visitors, how the visitors have found your website and where they have accessed it from. Using this information it is possible to improve the flow of visitors to your website by fine-tuning the SEO.
Google AdWords is a service that advertises your website at the top of the Google listings when a user searches for your specific keywords. Google displays the advertisement for free but has a ‘pay per click’ system which means that you will be charged every time a user clicks on your ad. You’ll start by choosing a daily budget that you are comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.